Preparing for expatriation to South Africa

Type of business: Agrochemicals
Subject: Preparing for expatriation to South Africa
A new engineer responsible for the subsidiary in South Africa and his wife prepare for a 3-year mission in Johannesburg
This program has helped me to become aware of the complexity of South African society
and adapt my communication style to manage a team there.

Mr. D. - Engineer responsible for the subsidiary in South Africa

CONTEXT
Mr. D. was appointed head of the South African subsidiary of a large German chemical group for a period of 3 years.

The development of this subsidiary is strategic for the group. Management wants to give him every chance to succeed and decided to train Mr. D. and his wife to help them to integrate into life in South Africa.
 
BIRDWELL SOLUTIONS
• Interview with Mr. D., his wife and the expert on South Africa to determine their needs and how much they knew about the country
Cultural Profiling: a tool used before training to help Mr. D become aware of his cultural preferences and orientations compared to those of South Africans
One-day program on South African society, the values ​​and behavior to adopt in the workplace
• Ahotline was set up by the expert for the first two months to accompany Mr. D. and his wife in their expatriation
 
AT STAKE FOR THE COMPANY
• Mr. D. has very good technical and managerial skills, but for this mission needed to improve his knowledge of South African society and culture
40% of expatriations end sooner than expected due to lack of preparation. This was a financial risk for the company but also a risk for the career and morale of the expatriate
 
BIRDWELL & CUSTOMER BENEFITS
• The expatriate and his family leave confidently with sound knowledge of a rich and complex society
Mr. D. is better prepared to adapt his style of communication and management to South Africans
A well-prepared expatriation minimizes the risk of culture shock